UGroupMedia started leveraging the AWS Cloud to handle explosive and shifting seasonal load demand
“With our previous partners, we sometimes had to chase them down to let them know there was a problem. With iTMethods, it’s the exact opposite. iTMethods monitors our critical infrastructures every day and responds rapidly if something happens. They’re proactive.”
– Yves Desgagne, CTO at UGroupMedia Inc
UGM has been operating with AWS for more than six years and is a heavy AWS user. AWS is built to scale rapidly, but UGM needed a partner with the expertise and skill to maximize that elasticity.
As an AWS Expert Partner, iTMethods had the certified skills and experience to re-architect UGM’s critical infrastructures for instant scalability and elastic load handling. iTMethods worked with UGM’s in-house team to create an environment that would handle shifting load capacities, especially during peak Christmas season.
UGM needed a partner ready to respond to their needs. “From the beginning, iTMethods was ready to work with us,” said Alexandre Bérard, CEO of UGM. “They were flexible, able to accommodate our needs, and knew how to adjust to meet shifting demand. They were – and are – behind us every step of the way.”
AWS enables seamless auto-scaling, key to letting UGM respond to fluctuating demand. iTMethods worked with UGM to develop an algorithm that senses demand, shifting capacity up and down as necessary.
AWS’ innovative services drive lower costs and increased performance. When UGM began working with iTMethods, they were interested in exploring the use of Amazon Aurora for better performance and scalability at a lower cost. iTMethods assisted UGM in setting up an Aurora proof of concept environment, validating application compatibility and performance increases. iTMethods then executed a disciplined transition to production.
iTMethods provides proactive monitoring and rapid response. “We make sure our internal engineers keep an eye on AWS,” said Yves Desgagne, CTO at UGM, “but it’s important to have a second level of support if something goes wrong. With our previous partners, we sometimes had to chase them down to let them know there was a problem. With iTMethods, it’s the exact opposite. iTMethods monitors our critical infrastructures every day and responds rapidly if something happens. They’re proactive.”
UGM could speak to a real expert for support. “We were tired of being patched into the service desks whenever we needed to discuss something,” said Yves. “We wanted a single, dedicated point of contact – something iTMethods gives us.”
Instant and automated scalability to handle shifting demand. With the algorithm iTMethods developed, UGM is able to take full advantage of the scalability and elasticity of the AWS cloud.
UGM transitioned to Aurora from MySQL with minimal downtime. iTMethods delivered this using fewer resources and at a lower cost while still delivering maximum end-user satisfaction.
UGM’s customers enjoy a smooth experience using the PNP and UGM’s UPlatform. iTMethods’ ongoing management ensures seamless interactions – letting customers spread Christmas cheer whenever, wherever, and to whomever.
AWS Platform Services
iTMethods and UGroupMedia are taking advantage of the following AWS platform services as part of this enterprise solution:
|Application Code deployment|
|Elastic Load Balancer (ELB)||Distributes traffic to front end systems|
|Amazon Elastic Compute Cloud (Amazon EC2)||Powers all workloads and backend services|
|Amazon S3||Media asset storage|
|AutoScaling (ASG)||Enables elasticity of the environment to respond to the demand fluctuations automatically|
|Amazon Aurora||Incredibly performant backend managed database|
|Amazon Route 53||Public and private DNS used for traffic routing|
|Amazon Simple Queue Service (SQS)||Internal message bus for processing|
|Amazon Simple Notification Service (SNS)||Notification system for message bus processing|