Enterprises around the world are embracing DevOps for the promises it brings including more rapid releases, increased productivity, enhanced quality, and financial returns.

Despite this enthusiasm, there’s one question that continues to vex many DevOps adopters—can the ROI of DevOps really be measured?

CloudBees explored this specific topic in a blog. We’ve highlighted some of their findings and also added our own insights into tactics you can use to calculate the impact DevOps has on your enterprise.

Is DevOps Measurable?

The answer to this question depends on who you ask. For some like Michael Cote, the verdict is no. In a blog post, Cote observed that: “[DevOps] has value, to be sure, but is nearly impossible to measure independently and precisely.”

The flipside of this coin is not only can DevOps be measured, but it should be. A recent CloudBees study of more than 100 enterprises revealed that continuous delivery powers an average efficiency gain of 66 hours per developer each year. For teams of 100, this means 6,600 additional hours that can be put towards innovation with an annual financial value estimated around $350,000.

Click here to access the infographic.

Although measuring DevOps can be challenging, understanding the impacts it has on your enterprise is a crucial step to take in understanding its true value.

How Do You Measure the Impact of DevOps on Your Enterprise?

1. Time

Perhaps DevOps’ biggest promise is increased speed—faster deployment, more rapid time to market, and more. But what does that really mean?

Think of it this way. Traditionally, sales spike following the initial release of a product or service, and then slow down until your next launch. Revenues come to follow this same pattern of rise-fall-rise-fall. If you interrupt this trend with more frequent releases, what will happen? There might still be peaks and valleys, but revenue overall will increase and be more consistent over time.

2. Quality

devops-boosting-productivityWhereas time is often measured alongside revenue, quality is seen more from a cost-avoidance standpoint.

Consider this example. The average developer salary at an enterprise is $60/hour, and a failed build takes three hours to fix. If quality can be improved and deployments made more consistently successful, that’s a savings of $360 per week per developer.

3. Productivity

Efficiency is one of the hardest pieces to quantify, but that doesn’t mean it can’t be done. It just means you have to get creative.

Pay attention to measurable metrics like:

  • Deployment time and release frequency
  • Lead time to deploy
  • Restore times
  • Infrastructure recovery and resiliency
  • Automated processes

Though productivity is not as exact a science as time or quality, there is typically a strong correlation between an enterprise’s organizational performance and their financial results.

Accelerate Your DevOps Transition with Managed, Integrated, and Enterprise-Ready Toolchains

A managed DevOps toolchain is the smarter solution for automating software development and delivery:

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  • DevOps Consulting Service: Our DevOps experts are here to understand your DevOps and business objectives so we can help make recommendations and implement changes to get you to the end goal quicker. We can also accelerate your team’s onboarding by providing DevOps tool chain and processes best practices.
  • Overcome Resource Complexity and Challenges: Spend more time on your core business and rely on experts for your DevOps initiatives. We offer a turnkey toolchain-as-a-service as well as DevOps-as-a-service to be an extension of your DevOps team.

We support a broad variety of leading development tools including CloudBees Jenkins Enterprise, GitHub, JFrog, Jira, Confluence, Bitbucket, Hipchat, Trello, and many more.


We enable enterprise application teams to innovate, automate, and accelerate on the cloud. Our suite of products provides solutions for DevOps and cloud configuration challenges and our comprehensive monitoring means that all our customers can rest easy. Contact us today to learn more.

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Andy Mao

About Andy Mao

As a tech-savvy Business Development professional, Andy has a strong passion for enabling success with innovative and best-of-breed technologies. Andy comes from a background in open-source and open platform technologies - with years of sales, marketing, and channel development experience. Today he strives to help unleash the full potential of teams by equipping them with the most collaborative tools on the market - without constraints.