Case Study:

Fanatics, a Sports eCommerce Company

Fanatics, a leading Sports eCommerce Company with $2.2 Billion in Revenue, Chooses iTMethods to Execute the Migration to Atlassian Data Center on the AWS as-a-Service.

Industry: Retail

Company size: 3,000+

Location: 300+ online and retail stores across the USA

Company Objectives


The Challenge:

Fanatics had been an existing Atlassian customer for a number of years on the Atlassian Cloud, but managing and fully incorporating the desired add-ons became a challenge. It needed an expert partner to plan, execute, and support the transition of its Atlassian applications to the AWS Cloud.

iTMethods worked with Fanatics to migrate from the Atlassian Cloud to an Atlassian Data Centre solution on the AWS Cloud, the first-ever transition of its kind. This enables Fanatics to get the most out of Atlassian’s suite of team-oriented tools and AWS’ scalable and secure infrastructure, ensuring the system is ready to keep pace with and encourage the company’s growing needs.

The Solution:

iTMethods possessed the technical expertise to tackle this first-of-its-kind migration. This was the inaugural case of an Atlassian Cloud workload being migrated to the AWS Cloud, which made the project a particularly complex one.

iTMethods collaborated with the company’s team to bring new technological innovations and ideas to the table. With technology constantly evolving, Fanatics needs to be ready to identify and make the most of future changes brought on by its expansion, an on-demand economy, and the continued rise in mobile shopping. iTMethods makes that possible.

iTMethods advised Fanatics on the right platform to support its dynamic and rapid growth. To take full advantage of the opportunities ahead of it, it needed an infrastructure prepared to keep pace with its growing needs. With iTMethods’ guidance, it quickly became clear that the ideal setup for the Client was one that combined Atlassian Data Center solutions and the AWS Cloud.

iTMethods manages the company’s infrastructure on an ongoing basis, which allows it to nurture new ideas and appeal to a greater number of sports lovers knowing that the behind-the-scenes details are being looked after.

The Results:

Migrating its Atlassian applications and add-ons to the AWS Cloud enables Fanatics to use its tools to the fullest—maximizing scalability, reliability, and security.

Deploying Atlassian Data Center on AWS lays the groundwork for Fanatics to encourage wider adoption of Atlassian tools. As team needs continue to grow, the scalable and responsive AWS infrastructure underlying the company’s development toolchain will develop with them.

Standardizing all Jira Data Center and Confluence Data Center workflows, reports, and processes to scale across the organization means increased collaboration and productivity for the company’s teams.

iTMethods’ ongoing management ensures a seamless experience for users. By architecting and managing Fanatics’ Atlassian applications and add-ons on the AWS Cloud, it can focus on what matters—sharing their love ofthe sport with fellow fans around the world.


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